Last week WSI held their annual E&I conference in Orlando. The 3-day event was attended by
more than 300 WSI Consultants from around the world. It's a great opportunity for consultants to share experiences, learn about new technologies and tools, and new methods to help our clients to grow their businesses.
The main focus this year was on the
use of Social Media, such as Blogs, Facebook, Twitter, Linked-in to leverage the millions of conversations taking place on the Internet to drive customers to business websites. Some case studies were presented in which WSI Consultants had helped businesses increase revenues for their clients by incredible multiples, as much as 400% in one case, in less than one year, mainly using Search Engine and Social Media optimization techniques!
Social Media has become the new Word-of-Mouth, and the correct use of these media allows businesses to use viral marketing to increase their website rankings on the search engines.
WSI has developed amazing new tools and methodologies to make the best use of Social Media and search engine optimization.
Just one year ago, the Internet was all about PUSH Marketing - companies could use their websites to tell visitors to the site what the company wanted them to know. Social Media has changed the Internet Landscape completely! Customers are now doing the talking, and telling others what they think about your company - PULL marketing. If you don't take part in that discussion, your company is missing out on a huge opportunity!
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